We are thrilled to announce that over the weekend, we were proud recipients of the 2024 Live Green: Friend of Sustainability Award. 

This award recognizes locals who are dedicated to creating a more sustainable and resilient future through various efforts such as the use of renewable energy sources, conservation, recycling, water conservation, and improving the quality of life for all Greensboro residents. 

We would like to express our heartfelt congratulations to all the other outstanding award recipients who have shown remarkable dedication and commitment to making a positive impact on sustainability efforts within our community.

And that's not all! We are excited to highlight one of our exceptional owners, Beth McKee-Huger, who took home the Quality of Life award. With over 40 years of dedication to sustainable projects in the community, Beth has been a driving force in advocating for food accessibility, affordable housing, health equity, and clean energy advancement. Her leadership at Mary’s House, Habitat for Humanity of Greensboro, and the Greensboro Housing Coalition has made a significant impact on those in need by creating positive change through innovative fundraising, program initiation, and community dialogue.

Join us in congratulating Beth for her outstanding contributions to our community.

"Joining the board wasn't just a decision, it was a calling—a chance to channel my fervor for community and sustainability into meaningful action. I leaped at the opportunity to join the board because I saw it as a stage to amplify the connections between our food, our people, and our impact. Deep Roots isn't just about the sustenance on our shelves; it's about nurturing the roots of community and watching the beautiful intertwining of lives and dreams.

In my role, I've reveled in creating a symphony of voices where each member's input becomes a part of our collective melody. It's a thrilling endeavor to uphold our values—empowering every individual, championing fair trade, advocating for fair pay, and bolstering the presence of local, Black-owned farmers and businesses that add rich notes of diversity and strength to our cooperative song. What I cherish most is the chance to be the torchbearer for equity and mutual support. Deep Roots Market shines as a beacon of hope, a place where solidarity is the cornerstone in a sometimes fragmented world. My service is a daily adventure in fostering unity, and every day is a testament to the spirit of collaboration.

Together, at Deep Roots Market, we're more than a marketplace; we're a beacon of togetherness, celebrating the power of community and the magic that happens when we all pull in the same direction."

- V. Ashleigh Odom, Board President

"I’m enthusiastic about playing a role in supporting a local food system and access to healthy, fresh, locally grown, organic, and fair-trade foods and products. I appreciate how Deep Roots’ cooperative ownership model plays a role in moving toward a more equitable society. Finally, Deep Roots stands for the values that are most important to me: wellness and health, the environment, community and connection, true democracy, equity, and justice."

- Suzanne Wilcox, Board Member since 2023

"My involvement came after a health scare, and I decided to make lifestyle changes. After finding Deep Roots and turning my health around I was compelled to run for a board seat to help promote healthy living and community. It has been one of the most rewarding experiences of my life."

- Eric Smith, Board Member since 2023

"I found Deep Roots in the 80’s and I knew in the beginning that this was a place where I could purchase quality products and educate myself to help my friends and family. I am honored to have been selected to serve on the board. Serving has allowed me to share in the vision and the direction of this Co-op."

- Cecelia Allen, Board Member since 2023