"Joining the board wasn't just a decision, it was a calling—a chance to channel my fervor for community and sustainability into meaningful action. I leaped at the opportunity to join the board because I saw it as a stage to amplify the connections between our food, our people, and our impact. Deep Roots isn't just about the sustenance on our shelves; it's about nurturing the roots of community and watching the beautiful intertwining of lives and dreams.

In my role, I've reveled in creating a symphony of voices where each member's input becomes a part of our collective melody. It's a thrilling endeavor to uphold our values—empowering every individual, championing fair trade, advocating for fair pay, and bolstering the presence of local, Black-owned farmers and businesses that add rich notes of diversity and strength to our cooperative song. What I cherish most is the chance to be the torchbearer for equity and mutual support. Deep Roots Market shines as a beacon of hope, a place where solidarity is the cornerstone in a sometimes fragmented world. My service is a daily adventure in fostering unity, and every day is a testament to the spirit of collaboration.

Together, at Deep Roots Market, we're more than a marketplace; we're a beacon of togetherness, celebrating the power of community and the magic that happens when we all pull in the same direction."

- V. Ashleigh Odom, Board President

"I’m enthusiastic about playing a role in supporting a local food system and access to healthy, fresh, locally grown, organic, and fair-trade foods and products. I appreciate how Deep Roots’ cooperative ownership model plays a role in moving toward a more equitable society. Finally, Deep Roots stands for the values that are most important to me: wellness and health, the environment, community and connection, true democracy, equity, and justice."

- Suzanne Wilcox, Board Member since 2023

"My involvement came after a health scare, and I decided to make lifestyle changes. After finding Deep Roots and turning my health around I was compelled to run for a board seat to help promote healthy living and community. It has been one of the most rewarding experiences of my life."

- Eric Smith, Board Member since 2023

"I found Deep Roots in the 80’s and I knew in the beginning that this was a place where I could purchase quality products and educate myself to help my friends and family. I am honored to have been selected to serve on the board. Serving has allowed me to share in the vision and the direction of this Co-op."

- Cecelia Allen, Board Member since 2023

"I moved to Greensboro in 1981 and immediately joined the Co-Op. Its mission and values matter to me: being of service to the community by offering products that promote health, not disease; considering the environmental impacts of our choices; providing a place for building community; and putting service to people above profit. I enjoy working cooperatively with the other Directors to oversee the Co-Op’s ongoing development for the betterment of our community."

- Joel Landau, former General Manager, former Board President, current Board Treasurer